The new ITN SSP provides programmatic access to local linear inventory and promises to streamline workflows for local ...

On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

ITN, a provider of automated activation technology for local TV, and Magnite, an independent sell-side advertising company, today announced the launch of a local linear TV private marketplace designed ...

ITN and Magnite recently launched the industry's first LocalLinear TV Private Marketplace, allowing programmatic buyers to access local linear TV and digital video inventory in a unified digital ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Triggered by the growing demand from its customer base, MediaGeniX has released a VOD module as ...

Comcast launched their commercial CDN offering and since that time has signed up some pretty large content owners while also expanding their product line. Their latest addition is a new live linear ...