You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic set lines like Paradisa.

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.