Sephora and Ulta Beauty are signing exclusive sales partnerships with K-beauty brands, ahead of South Korean retailer Olive ...

When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...

My best friend and I talk about how there are things that we enjoy in theory more than actuality. Her example: Riding boats. For me, it’s wearing sheet masks. I love the idea of them, but I rarely ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Metro partners Shinsegae International to unveil six Korean brands for a month-long showcase at its Paragon outlet, as it ...

Kim Kardashian is making perfect use of her time in Korea. The reality TV star recently shared an Instagram update from her trip to the country with friends. Her photo carousel featured the ...

Looking to score some Korean beauty products at a cheaper price? Whether you’re in the United States, traveling to Korea or shopping online, there are a plethora of options available to buy K-beauty ...

One glance at her dressing table tells you there’s nothing simple about Eunha Grace Shin’s beauty routine. Bottles, tubes, jars and more compete for space around a magnifying mirror, proof that the ...