The struggling department store chain has made a major strategic change as it battles with Macy's, Dillard's, and the other ...

Ashley Graham created a collection with JCPenney that strictly caters to curvy women. Here she tells PEOPLE about the creation process and what she absolutely had to get right.

Ashley Graham's apparel line, made exclusively for women sizes 14 and up also fulfills JCPenney’s historic embrace of ...

Ally Brooke has a new collaboration up her sleeve and the singer says it’s lowkey one of the favorite projects she’s ever worked on. Brooke has teamed up with JCPenney on a new clothing collection ...

JCPenney is pushing new collaborations that are accessible in price. Is this strategy foundational to its brand revitalization?

JCPenney has launched a new clothing collection that was inspired by the Emmy Award-winning ABC show “Abbott Elementary.” The retailer said the clothing is “designed to elevate everyday fashion with ...

Ashley Graham exclusively chatted with us on her new JCPenney brand's first collection, size inclusivity, and more.

KNOXVILLE, Tenn. (WATE) — JCPenney and Warner Bros. Discovery Global Consumer Products have launched a new clothing collection called “Abbott Elementary.” The collection is exclusive to JCPenney, and ...

Over the weekend, model Ashley Graham shared a trailer for a thriller called Omitted, in which she plays a woman who “feels ...

"Abbott Elementary" superfans can dress like their favorite Philadelphia educators, thanks to new apparel at JCPenney. The long-time mall staple, which operates 22 stores in Pennsylvania, has ...

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The Frye Company is best known for its collection of boots for men and women. It has been around for almost 160 years with its first boot being released in 1888. JCPenney has now harnessed the Western ...