You’ve probably heard of Penguin, Panda and Hummingbird, and maybe even dropped those terms on unsuspecting friends at a party. But unless you’re a seasoned SEO professional, you’re likely not ...

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets. As ...

Apparently, some internal documents from Google were accidentally posted online recently, revealing snippets of useful data about that secret recipe. They may change how you design your website.

Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is often ...

In aviation, the black box is a source of knowledge: a receptacle of crucial data that might help investigators understand catastrophe. In technology, a black box is the absence of knowledge: a ...