The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Whether it’s imaginative builds or hands-on play, Lego sets offer hours of creative fun ideal for boys and builders of all ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Braden and Daniel Adair, members of the St. Louis Brick Association, led the activity. Their son, Reed Adair, is a member of ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...