Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

While reviewing and raving over this primer, one happy Amazon reviewer said, “I bought this product to add to my makeup bag, and I must say, this primer is the truth! It held my makeup in place, ...

The bestselling mascara from e.l.f. is "formulated with fibers to give your lashes limitless length and definition for a naturally-enhanced look." Its wand is narrow and flexible, which helps ...

The brands collaborated on the “Put Your e.l.f. Out There” collection with a campaign featuring Harry Jowsey, who tells PEOPLE his date-night glam secrets e.l.f. Cosmetics/Tinder The beauty scene just ...

Mikayla Nogueira says there’s no predicting whether one of her daily makeup videos will go viral — unless it involves E.L.F. The brand that got its start hawking $1 eye shadows is so revered among the ...

Drag superstar Heidi N Closet partners with E.l.f. Cosmetics for a budget-friendly and inclusive makeup campaign. The campaign, "The Law Offices of E.l.f.ino & Schmarnes," humorously targets ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We can all practically hear the Super Bowl, ...

OAKLAND, Calif.--(BUSINESS WIRE)--In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new ...