Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

So, who is winning the so-called direct booking wars? Is it the hotels? Is it the online travel agencies? Is it Google? Is it the consumer? This is a question that so many people in the travel ...

Photo Credit: Best Western CEO David Kong said his company works with online travel agencies but Best Westerns' member rates for consumers are 'gated.' Best Western / Best Western Hotels & Resorts ...

While more travelers are going online to book hotels these days, that hasn't necessarily translated to a rise in direct bookings for hoteliers. Some hoteliers are concerned about the ratio of direct ...

Hotel price-comparison website Trivago is giving more prominence to independent hotels in a bid to boost their share of direct bookings. Offering direct links in its search results isn’t necessarily a ...

n the real world, hotels compete on service, amenities and, of course, location, location, location. But on the Internet, where the efforts are focused on increasing direct reservations to ...

I’ve often wondered why hotels don’t do a better job at direct selling, rather than letting a plethora of travel sites and hotel booking aggregators, such as Booking.com and Expedia, cream off the top ...