Add Yahoo as a preferred source to see more of our stories on Google. The revamped World Cup of Hockey arrives in September. The rosters have been partially revealed, as have the jerseys for the eight ...

If you’re an American, chances are you’ve shed a tear or two over the iconic clydesdales every year during the Super Bowl — but this winter, Molson Canadian has taken emotional beer commercials to ...

EXETER, NEW HAMPSHIRE--(Marketwired - Nov 20, 2014) - Bauer Hockey, the world's leading manufacturer of ice hockey equipment, recently unveiled a global advertising campaign for its expanded line of ...

DULUTH - As the world's oldest hockey player, Mark Sertich is undaunted by challenges - even the challenge of being filmed for a commercial."It was fun," the 95-year-old West Duluth man said this week ...

The NHL is currently locked out and tons of fans are feeling down in the dumps, so here is something that can brighten your day. The sport of hockey may not always receive the mainstream media ...

High-school hockey teams in the U.S. don’t always get the love that, say, the pigskin and hoops teams do. Promotion of upcoming games is sometimes limited to muffled morning announcements, photocopied ...

Hockey players have featured in quite a few funny commercials, but the large majority of them that have done advertisements haven't enjoyed the same success. Some athletes are perfect for commercials ...

Hockey in South Africa is bordering on a Cinderella sport. It is stuck on the margins; noticed only during big moments but still unable to break through financially or structurally into major-sport ...

More NHL offseason: Rumors | Top 50 Free Agents | Buyout Tracker | Trades | Transactions Hockey commercials; there aren't enough of them. Nothing can beat a well done hockey commercial that makes you ...

The revamped World Cup of Hockey arrives in September. The rosters have been partially revealed, as have the jerseys for the eight teams. Now comes the hard part: Marketing this thing so fans are ...