Austrian water purification company BWT is being replaced by Gucci as the title sponsor for the Alpine team next season.

Gucci will be the title partner of Alpine F1 come next year, and I can't wait to see its car livery.

"I love the sense of polish, luxury, and unapologetic glamour." The post Amelia Gray, Emma Mae Koch & More Venture to the ...

Gucci has just become the first luxury fashion house to ever title sponsor a Formula One team. From 2027, Alpine will race as ...

The designer's first Cruise collection for the house arrives on fashion's most public stage, backed by digital installations and celebrity appearances.

Gucci. Taking the spot of BWT, Alpine will now be known as Gucci Racing Alpine Formula One Team. As reported by GPblog and ...

Gucci's sales have been waning, so the high-end fashion brand has gambled a massive $150million that getting into F1 can make ...

Demna, the sardonic designer who left Balenciaga for Gucci last year, chose New York as the destination for his first cruise show for the Italian behemoth and his second-ever runway show for the brand ...

Alpine F1 has unveiled a commercial shake-up, confirming that luxury fashion powerhouse Gucci will become its new title ...