Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic ...

TikTok has helped propel the green tea powder into the next big functional ingredient. But the explosive demand is straining ...

When it comes to what we’re sipping on all day, we know that it’s best not to drink our calories and that water is our friend. However, some days (okay, maybe every day) we crave more than plain H2O.

The popularity of matcha has skyrocketed, and although it was initially met with skepticism in the West, it has since pushed ...

Learn more about how this delicious green drink can block your body from absorbing iron and what you can do to avoid it ...

Camellia sinensis is a small evergreen shrub that produces some of the most commonly consumed beverages in the world. The plant has been a traditional remedy for thousands of years, with many ...

If you're the kind of person that needs a dose of caffeine in the morning, you may have pondered whether matcha or tea gives the bigger kick.

Each packet contains all the matcha, milk powder, and sugar needed to create a tasty latte using nothing but water and a fork ...

The popularity of matcha continues to boom. But recent videos on social media have suggested it could be bad for you if you ...

Sumang is expanding its global presence and direct-to-consumer sales with Hojicha, a premium organic green tea, and matcha ...

Matcha is made from the finely ground powder of green tea, and specially processed from shade-grown tea leaves ...

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has ...