It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Facebook has had some ...

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

The New Year brings some new services from Google Adwords, which will take you beyond your basic PPC ads. Google has be working hard to bring us new services, like Google Adwords Product Extensions, ...

In Google’s words, “AdWords should be more about your business, and less about our product.” Though the company hasn’t revealed much more than that, it’s clearly going to make an effort for the ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

The crooks pay top dollar for Google search results for the popular AnyDesk, Dropbox & Telegram apps that lead to a malicious, infostealer-packed website. Researchers have tracked down the origins of ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google local results is aware of the content on the local business website and may even ...