Fast Company

There’s a huge stigma around pubic hair. Gillette’s latest ad addresses it in song

At this point in human history, we’ve seen just about every animal and object turned into an animated character: cats, dogs, sponges, hot dogs, toothbrushes, and any toy you can think of. With its new ...
New York Post

Gillette’s new jingle tackles pubic hair stigma

Say hello to your hair down there. A new ad by Gillette Venus which features a singing, dancing curly strand is encouraging women to take pride in their pubis — whether shaved or not. The 1-minute ...
Marketing Dive

P&G's Gillette Venus seeks to normalize pubic hair with quirky tune

Gillette Venus has released a song and animated video on Instagram, TikTok and YouTube to promote its new Venus for Pubic Hair & Skin Collection. "The Pube Song" aims to normalize and destigmatize ...
Yahoo Finance

Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches Smoothguard, a New Campaign featuring Social Media Star and Podcast Host, Drew Afualo

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Ad Age

A pubic hair sings 'The Pube Song' in campaign from Gillette Venus

Poppi, Pepsi Zero Sugar and Lay’s ads signal a back-to-basics reset under PepsiCo U.S. Beverages CMO Mark Kirkham.