Email and SMS marketing complement each other well. Here’s how to use both for your small business.

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based ...

Scott Hall, an expert in digital marketing for small to medium-sized companies, has released a new guide on ScottHall.co to help business owners improve the effectiveness of their email marketing ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

Email communication remains a cornerstone of digital marketing strategies. However, the success of a brand’s campaigns hinges on one critical factor: deliverability. In the ever-evolving landscape of ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound As an email marketer, you need to ...