There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...
It’s time to add a new scent to your direct mail to increase your response rates. Our sense of smell is extremely powerful. A scent can elicit vivid memories that take you to your mom’s kitchen ...
Ring in the New Year with a bang! We all have New Year’s resolutions to be more profitable than we were in 2013. Here are some good suggestions we’ve gathered from mortgage professionals all over the ...
RICHMOND, Va., April 06, 2026 (GLOBE NEWSWIRE) -- Taradel, a leading provider of direct mail and multichannel marketing solutions, today announced the release of a new blog post, What 1,000+ Campaigns ...
Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Attention is a physical experience, and the channels that respect that reality will always command deeper engagement.
Commitment to a channel becomes a liability the moment you stop asking whether the same dollar would perform better elsewhere ...
The MarketWatch News Department was not involved in the creation of this content. RICHMOND, Va., April 06, 2026 (GLOBE NEWSWIRE) -- Taradel, a leading provider of direct mail and multichannel ...
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