Demographics and psychographics are both critical aspects of consumer research and are used by marketers to understand their ideal customers better. Traditionally, demographics were easier to compile ...

Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...

Marketers are used to thinking and speaking in demographics, since slicing a market up by age, gender, ethnicity and other broad variables can help to understand the differences and commonalities ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

The surge of remote work in 2020 has transformed the Nearshore labor market, so much so that talent acquisition professionals need a drastically different approach to evaluating the suitability of ...

As a CEO or CMO, you’ve likely participated in an exercise to define your customer. Your senior leadership team probably got in a room together and crafted a ...