Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this ...

NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, ...

NEW YORK, Oct. 05, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced machine learning driven recommendations for A/B ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

With the emergence of new digital technologies such as Mobility, Big Data, Cloud, Business Intelligence/AI, the IoT, etc., new and more abundant sources of data are available to improve forecasting ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on a closer look at demand management and its core components ...

As retail and ecommerce companies have responded to the impacts of COVID-19, one thing has become abundantly clear: The indisputable need for end-to-end supply chain transformation, coupled with ...

Elasticity of demand refers to the sensitivity of quantity demanded with respect to changes in another outside factor. There are many types of elasticity of demand. The one most relevant to businesses ...

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among ...