Discover how AI is transforming marketing databases in 2026. Learn the top use cases like lead enrichment and how to overcome ...

Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your ...

Some people choose databases from Oracle Corp. because of their cutting-edge features, but Steve Helle, chief technology officer at Denver area database marketing firm NextAction Corp., wanted ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

San Francisco—The early morning session at any conference can do a lot to put attendees on the right path for the rest of the day, and Arthur Hughes’s “Nine Deadly Mistakes in Database Marketing” ...