Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics.By the time ...
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