Crafting a Customer Testimonial Strategy The goal of customer testimonials is to help convince prospective customers to take a leap of faith, if you will, and decide to do business with you, even ...

Let’s face it — everyone loves getting a good customer testimonial. At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have ...

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Google's John Mueller in a Google Webmaster Help thread stated that testimonials are not reviews and thus should not contain the rich snippet markup for reviews. John said: I'd just like to add that ...

Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. In order for a webpage to show review ...