CDK launched the Customer Data Platform, unifying fragmented customer information and delivering real-time actionable ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The most valuable asset in your business may no longer ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

Rafa Flores, Chief Product Officer @Treasure Data, is redefining market-agnostic saas with breakthrough solutions at the edge of Data & AI. Many organizations weigh the option of building a customer ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Kroger leverages customer data into a lucrative business; Kroger’s “precision marketing” division sells customer data to other companies for marketing and advertising purposes. Kroger’s “alternative ...