Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

There's no perfect solution for PPC campaigns for SaaS. However, check out these recommendations to ensure your account is built to last. What makes a great SaaS PPC campaign – or at the very least, ...

PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Creating a roadmap is one of the most impactful initiatives we undertake for our clients. This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whether ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

At the centre of Pay Per Click (PPC) marketing sits keyword research. The choice of keywords greatly influences the effectiveness of a PPC Campaign. How effectively you use your words will determine ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Modern marketing is all about showing up online, and search ...