A new Amazon survey shows small and medium-sized businesses are already saving time with AI tools, but the bigger payoffs in their advertising strategies are slower in coming.

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

The Ad Council partnered with Artsai, an ad tech company, to leverage predictive-personalization technology to target COVID-19 vaccination ads to vaccine hesitant states, MM+M reported Feb. 14.

The process of creating advertisements is becoming a whole lot quicker with the help of generative AI. On Tuesday, Amazon Ads announced that its new Video Generation platform -- initially launched in ...

Amazon is opening the door to even more AI ads by offering sellers access to a new chatbot that can generate promos with a ...

The holidays are right around the corner. Every few weeks, people have a new reason to shop, celebrate, and spend time from ...

In this year's advertising classes, students were tasked with creating advertisements about shame and stigma. Their design challenge focused on changing public opinion in areas they were passionate ...