Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...

Disney’s recent push to develop original intellectual property specifically to win back Generation Z males feels like a familiar tune—one the House of Mouse played before with mixed results. As ...

TV audiences are rallying around CTV, and advertisers are following suit . But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (DSP) (NASDAQ: DSP), a leader in CTV and AI-powered programmatic ...