As a PR professional, understanding media bias is imperative for effectively navigating the media landscape and ensuring that ...

When developing branded campaign tactics and visual assets, care must be taken to develop consistent and effective imagery that upholds the brand. Using primary and secondary fonts, colors, ...

Hana Callaghan is the director of the Government Ethics program at the Markkula Center for Applied Ethics and the author of Campaign Ethics, A Field Guide. The opinions expressed herein are her own.

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

Six months before Florida Gov. Ron DeSantis officially announced his presidential campaign, former President Trump launched his war of words against the rising conservative, enraging Republicans for ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Accor, the largest hotel operator in Australia and New Zealand, has partnered with earned-led culture agency Example to ...

Elon Musk responded to the Trump campaign’s release of over 50 examples of Democrats’ rhetoric that allegedly “inspired assassination attempt” on former President Donald Trump. What Happened: On ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.