Cadillac used the Super Bowl to unveil its Formula 1 car. The problem is the reveal felt more like a marketing rollout than a motorsport milestone. The automaker debuted a silver-liveried F1 machine ...

Several F1 drivers have revealed special Monaco GP helmet designs, ranging from personal tributes and brand promotions to ...

General Motors brand Cadillac spent up to $20m on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has suggested. Cadillac’s first-ever F1 car took part in the Barcelona ...

Cadillac’s Team Principal breaks down the reasoning behind its costly Super Bowl strategy ahead of its 2026 Formula 1 debut. Cadillac has opened up about its costly decision to unveil its first ...

Cadillac will make its Formula 1 debut during the Super Bowl on February 8, 2026, marking a major moment for the sport’s growing U.S. presence. The American manufacturer will join the grid under ...

Last night during the Super Bowl, F1’s newest team, Cadillac revealed its 2026 livery. Unlike basically every other team that released theirs with a social media post or a video, this was a massive ...

It's a monumental effort to win the Formula 1 World Championship. It's a multi-year slog that takes thousands of employees and over a quarter-billion dollars just to develop a car capable of achieving ...

Cadillac has unveiled the livery that will adorn its Formula 1 car for the 2026 season. The color scheme was presented in a commercial during Super Bowl LX at Levi’s Stadium on Sunday night. Cadillac ...

Cadillac unveiled a special one-off livery it will use during the first private pre-season test in Barcelona ahead of its full 2026 reveal next month. The design is not intended to preview the team’s ...

Season Pack, including their reveal trailer. The DLC arrives June 3 for PlayStation 5, Xbox Series X|S and PC, bringing Formula 1 into the sport’s new 2026 era with updated rules, new cars and two ...