Bit-O-Honey is a nearly 100-year-old candy bar. And it’s getting a makeover. Spangler Candy Company, which recently acquired Bit-O-Honey, hired Young & Laramore to rebrand and reposition the brand.

Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on a package, small changes in texture? When Spangler Candy recently acquired ...

St. Paul-based Pearson Candy Company—a century-old maker of popular confections such as Salted Nut Rolls and Nut Goodies—has added another iconic candy brand to its portfolio: Bit-O-Honey. Pearson’s ...

BRYAN, Ohio (WANE) — Sweet like honey, Spangler Candy celebrates the beginning of a new production. First appearing in 1924, Bit-O-Honey is known for its soft taffy texture and its real roasted ...

BRYAN, Ohio — Spangler Candy celebrated its new production facility Friday for Bit-O-Honey, a classic candy brand the company purchased in 2020. The company offered tours Friday and welcomed ...