Bing Ads has introduced app install ads in a pilot program for all US advertisers. App install ads are ads which encourage searchers to install apps on their mobile devices. The ad format, which is ...

Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play, store depending on the device the user is ...

Microsoft Corp.?s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads. Just released for Apple?s iPhone and ...