The retailer is launching its new Beauty Studio as it looks to reinvent a key part of its stores following the end of its ...

After earlier strides with AR, beauty has been sidelined from the AI try-on conversation. Elf Beauty wants to change that.

Our product experts combed through thousands of beauty products to find the absolute best of 2026.

In 2026, W will publish a monthly roundup of the best beauty products that launched recently—genuine game-changers you should ...

The Mexico City–based founder reveals how he’s disrupted the industry and made sustainability sexy.

Charlotte Tilbury fans, rejoice!

Whether you’re looking for the best sunscreen to buy or upgrading your daily moisturizer for mature skin, your beauty routine deserves the very best products out there. But, with the endless shelves ...

The best in hair, makeup, skin, nails, and fragrance, all chosen by you.

Ulta Beauty has publicly disclosed that it uses automated license plate recognition systems at some of its locations.

TONYMOLY, the Korean beauty brand known for its playful products and approachable take on skincare, is expanding into more ...