Add Yahoo as a preferred source to see more of our stories on Google. Armani Beauty is plunging into the metaverse for the first time, with a game in Fortnite, called “Rewrite the Code.” It is ...

Add Yahoo as a preferred source to see more of our stories on Google. “Gaming is a new, very natural world to express the new Armani Code fragrance’s modern masculinity,” said Véronique Gautier, ...

Armani Beauty is plunging into the metaverse for the first time, with a game in Fortnite, called “Rewrite the Code.” It is inspired by the brand’s new scent for men, Armani Code Parfum. British actor ...

“Fortnite is a perfect cultural match with our Armani Code [male] audiences — young, urban, modern — and [gives] the opportunity to tap into the Gen Z gamers, who spend three-times more time on ...

British actor Regé-Jean Page stars in the Armani Code campaign that broke in September, in which everything moves backward. People walk the wrong way around and clock hands circle counterclockwise.