Amazon Prime comes with many benefits for subscribers, but one many might not be familiar with involves and upgrade to Amazon ...

Amazon is automatically upgrading Prime members’ Alexa to Alexa Plus on Echo devices. Alexa Plus uses advanced AI for more natural conversations and context awareness. Users do not choose to opt in, ...

With Price History, Alexa for Shopping and Auto Buy, you have ever have to overpay for an Amazon item. You can track prices ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Amazon Prime Day 2026 will run from 12:01 a.m. PDT on ...

A hot potato: Alexa+ started rolling out to all Prime members in the US a few weeks ago, regardless of whether they want it. The fact that Amazon is pushing the upgrade out automatically isn't sitting ...

Amazon Prime offers dozens of members-only benefits. And at $139 a year, you should use as many as you can to get the most ...

Whether you need a smart speaker, a smart alarm clock, or a hub for all of your smart devices, there's an Echo to help you ...