On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel. The post How Amazon Ads enables full funnel measurement ...

Want the skinny on Amazon's announcements? Enquire within. Sadly B&T didn't get an updated on Pat Cummins' back injury.

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

If you're following The Trade Desk, Amazon, or the future of connected TV advertising, the competitive landscape is shifting ...

Amazon Ads is a clear long-term winner. The Netflix deal strengthens Amazon's position in connected TV, expands its already rich inventory pool, and makes its DSP more indispensable to advertisers.

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...

Since 2023, Amazon has been framing Alexa+ as a monumental evolution of Amazon’s voice assistant that will make it more conversational, capable, and, for Amazon, lucrative. Amazon said in a press ...