How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

If you are a business owner, you have my sincere condolences. Brands looking for attention today find themselves in an awfully pitiable position. Content marketing certainly had its glory days, but I ...

The SEC’s new principles-based approach to advertising regulations designed to allow advisors to better tell their stories to prospective clients, is an improvement, but is still too onerous to be ...

Pricing a proposal for a marketing or digital marketing contract is like walking across a tightrope. It’s a balancing act; each factor must be just right to get to the end point - inking a deal with ...

The health care field has changed so rapidly in recent years that experts who study it on a full-time basis are having a hard time keeping up. First came the managed care invasion in the form of HMOs, ...