The success of CGI in marketing isn’t just about creating aesthetic visuals. It’s about creating scroll-stopping moments that ...

Over the past two months, we’ve taken a close look at why many independent agencies have chosen to move from in-housing to outsourced media execution partnerships. Agency heads with whom we’ve spoken ...

Reduce Data, a demand-side platform (DSP), is expected on Thursday to announce the launch of an advertising workflow automation tool, dubbed Optimizer. According to the company’s founder, Asif Ali, ...

"What should I keep in-house (i.e., do with teams inside the company's four walls), and when should I use an agency?" That marketing/advertising dilemma may be one of the most persistent. In the ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...