As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

New DISH Research Confirms Addressable TV Unlocks Growth in a Fragmented Market As marketers prepare for Advertising Week 2025, the findings underscore the increasing importance of addressable TV.

NEW YORK, March 23, 2023 /PRNewswire/ -- PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising's supply chain of the future, and Proximic by Comscore (SCOR), a ...

FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology company, have announced a partnership aimed at ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

IRVINE, Calif.—Viant Technology said it will integrate its demand-side platform (DSP) with LG Ad Solutions in a move that the companies said will accelerate addressable advertising in the connected TV ...

A study measuring the linkages between Internet Protocol (IP) addresses to US households and individual email addresses reveals a number of costly inaccuracies. The research demonstrates that IP ...

The Middle East Communications Network (MCN) has revealed a strategic data partnership with Foxpush, a leading adtech and data solutions provider, to deliver enhanced addressable media capabilities ...

As marketers prepare for Advertising Week 2025, the findings underscore the increasing importance of addressable TV. While 243 million, or 94% of all adults in the U.S. are reachable by some form of ...