It has been described by Citrix as a ‘never-ending technology arms race to optimise performance’ – and now Formula 1 has gotten a further boost by selecting Amazon Web Services (AWS) as its official ...

Branded Content by AWS | Formula 1 and AWS are driving innovation on and off the track. Today, AWS technology powers F1’s data-driven performance—from real-time race strategies to advanced insights.

Formula One will award the winner of Sunday's Canadian Grand Prix with the first-ever trophy designed using artificial intelligence (AI), in collaboration with Amazon Web Services (AWS). The ...

Formula 1 and Global Partner AWS have announced the launch of a new interactive digital experience, ‘Real-Time Race Track’, which allows fans to create, customise, and share their own F1 track design.

Beyond the continuous upgrades to the cars throughout the Formula One racing season, there is a constant stream of tech innovation driving fan engagement and supporting broadcasters who want to put ...

Ruth Buscombe spent 15 years doing race strategy for Formula One teams. She started at Ferrari as a graduate, moved to Haas for a season, then spent eight years at what is now Stake F1. When Formula ...