Minneapolis’s Twin Cities Pride says it is “parting ways” with Target, one of its biggest sponsors, following the retailer’s announcement that it would roll back its diversity, equity, and inclusion (DEI) initiatives.

Target will not see a dime of our Black dollars during Black History Month or at any other time, unless and until they reverse this decision,” said a cofounder of Black Lives Matter

Twin Cities Pride, a Minnesota-based LGBTQ+ organization, is excluding Target from its annual parade after the retailer rolled back its DEI programs. NBC News’ Joe Fryer spoke with Twin Cities Pride executive director Andi Otto about the decision to kick out the long-time sponsor.