Chinese social media app RedNote has been thrust into the limelight after more than half a million TikTok users recently joined the platform in protest against a likely imminent ban on the short video app in the United States.

Users are migrating to other video apps as a ban on TikTok looms closer. With a TikTok ban looming, some users are scrambling to find a new destination for trending videos.

As a potential US ban on TikTok looms, some users of the video platform are already migrating... to other Chinese-owned lifestyle apps. Two apps owned by Chinese companies, Xiaohungshu (which translates to "little red book" and has been called RedNote) and Lemon8,

Chinese officials are reportedly exploring a backup plan for TikTok after the Supreme Court appeared unlikely to save it from a US ban. With TikTok’s legal options nearly exhausted, multiple news outlets are reporting that China is considering an option it previously said it wouldn’t: letting ByteDance sell the app.

The future of TikTok hangs in the balance this week as the Supreme Court of the United States (SCOTUS) prepares to issue a verdict on banning the platform. For months, speculation has been rising about what will become of the popular content creation app that has launched many viral videos and created entire careers.

After years of rejecting the idea of a sale of TikTok’s US assets to an American buyer in order to avert a ban, China and ByteDance may have found an owner they could live with: Elon Musk.