Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

The Ohio State Buckeyes are typically a sought-after program by recruits, but this elite talent may look elsewhere due to ...

President Trump's "SAVING COLLEGE SPORTS" executive order may change the landscape of collegiate athletics. Here's what has happened so far: ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

That’s where the athletics director, Carla Williams, comes in.

Twelve members of 1983 team sued the NCAA last year, arguing they were illegally denied name, image and likeness compensation ...

Former collegiate softball star, Jennie Finch, reflects on NIL deals, team dynamics, and how college sports have evolved with ...

Wichita's Meritrust, Freddy's ink NIL deals with KU, K-State stars K-State basketball standouts ink NIL deals with Wichita ...

NIL was adopted in the summer of 2021. The feeling was that either or both would cripple small schools and their ability to place players in the NFL as more of them transferred up to Power 5 schools.