NewJeans rebrand as NJZ – but HYBE’s ADOR insists that it’s ‘committed to protecting the value of the NewJeans brand’
The battle between K-Pop superstars NewJeans and HYBE-owned record label ADOR escalated on Friday (February 7) with NewJeans’ announcement that they’ve rebranded as NJZ. The news follows the group’s appointment last month of law firm Shin & Kim LLC to represent them in their ongoing legal conflict with ADOR.
K-pop stars NewJeans have changed their name to NJZ after splitting with their label ADOR, which is a subsidiary of HYBE.
In 2021, HYBE announced that Min was becoming the CEO of NewJeans’s eventual label, ADOR, short for All Doors One Room. HYBE owns an 80 percent stake in it. ADOR said it made an official ...
Malay Mail on MSN16h
K-pop agency ADOR to media: Stop using ‘NJZ’, use ‘NewJeans’ instead amid contract disputeThe NewJeans saga continues as HYBE label ADOR has requested media outlets to stop using the name NJZ and stick to NewJeans.
ADOR urges media to use ‘NewJeans’ instead of ‘NJZ’, emphasizing the group's valid contract amid legal disputes. Read to know the full update.
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