One of the new “companions,” or AI characters for users to interact with, is a sexualized blonde anime bot called “Ani."

Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

Elon Musk is integrating AI across his companies and blurring the lines between them.

The money behind Elon Musk’s trillion-dollar empire is increasingly flowing in one direction: toward artificial intelligence.

AI safety researchers from OpenAI, Anthropic, and nonprofit organizations are speaking out publicly against the “reckless” and “completely irresponsible” safety culture at xAI, the billion-dollar AI startup owned by Elon Musk. The criticisms follow weeks of scandals at xAI that have overshadowed the company’s technological advances.

AI explained why Grok 4 seemed to search for Elon Musk's opinions when asked about some hot-button topics.