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Dell, Apple

Hosted on MSN · 1d

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

ExtremeTech on MSN · 23h

Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.

MacRumors · 1d

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

1d

Dell mocked at its own press launch for copying Apple’s naming convention

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...

19hon MSN

Dell Defends Itself After Being Questioned About Imitating Apple

Dell announced at a press briefing that it is streamlining its PC product line into three categories—with names identical to ...

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