In March, Apple delayed its upgraded Siri, saying that “it’s going to take us longer than we thought to deliver” the promised features. At WWDC this week, Apple’s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal’s Joanna Stern.

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's place in it, and how they aren't technically in the same AI race.

Apple revealed iOS 26 featuring Liquid Glass at WWDC 2025, but the lack of an AI killer feature left analysts questioning its competitive edge.

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of marketing say why they aren’t worried.

It gets an Apple A16 processor that works very well, and can honestly handle any app or task. It gets 4GB of RAM, which doesn’t seem impress

School might be out for summer, but Apple’s annual education discounts could be here as soon as June 17, according to Bloomberg’s Mark Gurman.

Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to improve upon existing features.

The popup also includes a new “Enhance Dialogue” option that you can tap on or off. “Using real-time audio processing and machine learning, users can turn on Enhance Dialogue to hear speech more clearly over background sounds,” according to Apple’s press release.