Readers, patronizing their local shops for annual Independent Bookstore Day, are once again participating, perhaps unknowingly, in a competition between indie book stores and commerce giant Amazon. The holiday,

Independent Bookstore Day is on Saturday, but Amazon is having a book sale, too, reports Fast Company. An Amazon spokesperson tells the publication that “The overlap was unintentional. The dates for our sale were set this year to accommodate additional participating countries.

April 26 is Independent Bookstore Day, an annual tradition organized by the American Booksellers Association that is entering its 12th year and has taken place on the final Saturday of April since its conception.

Sellers on e-commerce platform Amazon (AMZN) are increasing prices on a wide variety of products because importing goods from China is now more

Zulay Kitchen, which makes and sells kitchen gadgets, told CNBC that the company is “temporarily raising” the price of some of its products as it works to move production to India, Mexico, and other locations not subject to Trump’s 145 percent tariff on China.