New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance picks its shots when it comes to signing deals with athletes. The company just expanded its shot selection this week by signing its first female basketball player, the Stanford star ...

With eye-catching colorways and the technology to improve performance for players regardless of their position, the New Balance TWO WXY v3 looks to the future. Ian Browning November 30, 2022 ...

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. NEWSLETTERS Emailed Daily.

Even New Balance’s non-basketball partnerships are out of the box. It has a deal with actor Jaden Smith that promises to re-imagine the very nature of brand partnerships in the future.

On Future's classic 2015 album DS2, ... The Kawhi III is the first New Balance basketball shoe to incorporate the Energy Arc technology. Personally, I loved the setup.

Stanford star Cameron Brink has signed an endorsement deal with New Balance, becoming the footwear and apparel brand’s first women’s basketball athlete. Brink, a 6-foot-4 forward who prepped ...

Brink’s partnership with New Balance first began by signing an NIL (Name, image, likeness) deal in 2023, when she was still a member of the Stanford Cardinals basketball program.

This marks New Balance's first apparel deal with a Historically Black College or University (HBCU). "All of us at New Balance are excited and ready to work," said New Balance's basketball team ...

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. This August, New Balance will welcome the ...

New Balance's NBA and WNBA players will also play an integral role in the camp. Stars will lead on-court skill sessions and provide mentorship for high school athletes in attendance – ensuring ...