New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

On Future's classic 2015 album DS2, ... The Kawhi III is the first New Balance basketball shoe to incorporate the Energy Arc technology. Personally, I loved the setup.

Even New Balance’s non-basketball partnerships are out of the box. It has a deal with actor Jaden Smith that promises to re-imagine the very nature of brand partnerships in the future.

With eye-catching colorways and the technology to improve performance for players regardless of their position, the New Balance TWO WXY v3 looks to the future. Ian Browning November 30, 2022 ...

New Balance picks its shots when it comes to signing deals with athletes. The company just expanded its shot selection this week by signing its first female basketball player, the Stanford star ...

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. NEWSLETTERS Emailed Daily.

Stanford star Cameron Brink has signed an endorsement deal with New Balance, becoming the footwear and apparel brand’s first women’s basketball athlete. Brink, a 6-foot-4 forward who prepped ...

It just kind of peaked at the top, and when you find that connection, which is hard to find, I think New Balance and myself found that, and we're going to try to run with it." View of Tyrese Maxey ...

Brink’s partnership with New Balance first began by signing an NIL (Name, image, likeness) deal in 2023, when she was still a member of the Stanford Cardinals basketball program.

This marks New Balance's first apparel deal with a Historically Black College or University (HBCU). "All of us at New Balance are excited and ready to work," said New Balance's basketball team ...

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. This August, New Balance will welcome the ...